Hey friends,
At the start of November, a friend told me to check out X again.
He said: "Look Matte, it's really good now, most key people are there, lots of leadership, AI and GTM."
I wasn't convinced.
I used Twitter back in the days, but it felt spammy and dead, so I left.
Elon bought it, and I didn't expect much to change.
But I trust this friend, so I logged back in 2 weeks ago.
First off: I love LinkedIn. I'm not leaving.
I like writing long-form, my reach is strong, and it's still my main channel for leads, along with YouTube.
But lately, LinkedIn has gotten pretty lame.
It's just generic content everywhere.
Lots of AI slop; I scroll and see the same posts over and over, just with different names.
So I started looking for something new to read, to get inspired by.
Not even a new place to post, really, just something that didn't bore me and reduce scrolling on LinkedIn or Instagram.
So I headed to X.
I had to get a new password, revamp my headline and dust off my profile, which I hadn't used since 2010…😅
As I mentioned before, I remember what I left: spam, bots, confusion.
Instead, I was honestly blown away, and what surprised me most was the quality.
X is now actually relevant, very relevant!
Tech leaders, GTM founders, and solopreneurs are sharing real stories, setbacks, and new announcements.
As I said, real thought leadership is happening on X.
You can see almost daily posts from leaders at the major corporations. (of course, from Elon…).
They are building the tools many of us use every day, and they share what they think on X.
These people simply aren't posting on LinkedIn; at least, I don't see them on LinkedIn right now.
And there is a lot of fun.........👇
Seriously, also when something big happens, it breaks on X first.
That's why it matters right now.
Follower growth didn't surprise me. Just to be clear.
In 10 days, I posted less than 20 times. I consumed more than I produced.
About one post a day, total: 2K impressions, 16 likes, 9 replies. Nothing crazy.
One post did 1,701 of those impressions.
The rest? Between 6 and 118 impressions each 🥲
Growing on X without heavy engagement is tough.
Or better: growing on X without lots of effort is tough.
I post once a day, and I don't spend hours replying to people.
My goal on X is to keep going and keep using it.
Not for lead generation really but to learn and get inspired, to stay ahead of the curve.
So the small numbers don't bother me.
Every day I open X, I find one or two things I didn't know, from people who are actually building.
That's enough for me to stick around.
I'm definitely going to keep going. One post a day, more time reading, and let's see where it goes.
I'll update you in a few months.
Thanks for reading this far, see you all next week!
