The Zero to Sales Bootcamp Official Launch

I have some exciting news today.

My life has changed since I left the corporate world in December 2022 and opened my Fractional Sales Leadership company.

You may have already founded a company or worked closely with founders, so you know what I'm talking about.

Many mistakes, sleepless nights as a rookie founder, the first invoices, and the accountants. 🥵

But the most important thing is that I've been truly fortunate to help +30 startups in Italy, Spain, Ireland, and Germany build and scale their sales.

There's an epidemic of sales out there right now.

Many companies are founded daily and build great products, but then they go to the market and face the harsh reality.

AI is booming and taking over most sales interactions in an ultra-competitive market. Lack of talent on one side and layoffs on the other, sales efforts have almost tripled in recent years.

You must work 3-4 times more to achieve the same result.

For this reason and many others, my small, 1-person business has grown, month after month.

However, with growth, the hours dedicated to each client also increased.

And as much as I love my job, I also have a family and two little daughters I want to spend time with.

And there was always the same question. "Matteo, how can you impact and scale more companies simultaneously?"

After two months of behind-the-scenes work, I'm here to announce the launch of:

​Zero to Sales Bootcamp​

My first Sales Bootcamp for early-stage CEOs and founders to create the sales fundamentals.

• Five weeks (2 hours/week) of live training;
• support via Slack;
• Exercises, role plays;
• Full Access to all the material I've built in sales over the last 15 years.
• Close community with CEOs and Founders;

I've gathered the best of the best, packaged it, and put it in this first cohort to give you everything you need to create a tailored sales structure that generates predictable revenue.

Here is the structure of this cohort:

Week 1

Sales Team Fundamentals

• Building a sales team from scratch
• Defining key sales roles and responsibilities
• The role of the Founder within the sales team

Sales Cycle and CRM

• Designing a Sales Cycle
• New Business and Existing Business Deep Dive
• Customising Hubspot for your needs

Week 2

Outbound

• Developing effective outbound process
• Tiering your Market
• Build sequences and outreaches
• Measuring success

Discovery Calls

• Art of conducting discovery calls
• Qualify your prospects
• Next Steps & Demo Handover

Week 3

Demo, Negotiation & Closing

• Delivering great demos
• How to manage pricing and negotiations
• Features vs Value
• Driving Timeline

Hiring & Onboarding

• A-Player Scorecards
• Hiring Process from A to Offer
• Interview Frameworks
• Develop a Sales Onboarding

Week 4

Sales Playbook & Coaching

• Build a stellar Sales Playbook
• How to Coach your Team
• Schedule and run effective sales meetings

Sales Metrics and KPIs

• Defining relevant sales metrics
• Setting targets and KPIs
• How to Promote People
• How to Manage Underperformance

Week 5

Sales Culture

• How to build a strong sales culture
• Change Management
• Building resilience

Graduation - (In presence?)

• Graduation and certificate distribution
• Drinks & Networking

Registrations end as soon as we reach the maximum of 10 people.

I can't wait to start working together.

Thank you for reading this far. See you next Saturday with another edition of our newsletter.

Register Your Interest for Cohort #1