Today's a special one for me.
This is newsletter number 150.
One hundred and fifty weeks. Almost three years of writing.
Every single edition was written by me during real workdays, between calls, travel, kids, and the usual chaos of running a business and a life.
And every edition focused on the same world I live in every day: sales, leadership, and the journey of building early-stage sales teams.
When I started Inscaler, I knew I needed a home for my ideas.
Somewhere that was mine.
Somewhere I could write without limits, without algorithms, without noise.
LinkedIn is amazing, but it isn't the best place for deep thinking.
I wanted a hub where my thoughts could live.
A place I could build week after week, brick after brick.
I learned the hub and spoke content creation framework - from Justin Welsh - and it helped me understand something simple.
If you publish once in a place you own, you can take that content everywhere else later.
But you need the hub first.
So I picked a newsletter.
And I started writing.
I had no clue how many people would read it. I had no idea if I would enjoy the process.
I didn't even know if I'd keep going after ten editions.
But I kept writing. Week after week.
Even when I didn't feel ready. Even when I felt tired or sick. Even when I doubted whether anyone cared.
And somehow, here we are.
150 editions later.
Almost 1000 subscribers.
Many of them are founders, CEOs, and revenue leaders.
People who actually read, reply, challenge me, and share their stories with me. That part still surprises me.
What writing taught me is that it forces you to do 2 things:
When you write every week, you don't have the luxury to repeat yourself.
You must look at your calendar, your calls, your projects, your mistakes, and your wins.
You must pay attention.
This is something AI cannot replace.
Because writing isn't only about typing words.
It is about making sense of your week.
It is about turning experience into lessons.
It is about saying things in a simple way so others can use them too.
This is why writing has been such a gift for me.
It made me a better founder. A better operator. A better communicator.
And honestly, a more grounded person.
And yes… it also helped the business. Clients found me through the newsletter.
People who followed me for months finally booked a call.
My website grew thanks to all the content I had written.
But the real win happened before all of that.
The real win was the discipline.
The habit.
The commitment to show up.
Why am I sharing this with you?
Because most of the people I meet want to start something.
A newsletter. A podcast. A LinkedIn routine. A content schedule. A new habit.
But they stop after a few weeks.
Life gets busy, and motivation fades.
And the thing they wanted to build never really becomes theirs.
I'm not better than anyone - I just didn't stop.
And I'm proud of that.
This newsletter became my own personal library of experiences.
My own database of ideas.
Something I can repurpose on the website, in client sessions, in talks, or in workshops.
Before I end this edition, I want to thank you.
Thank you for reading.
Thank you for replying.
Thank you for sharing.
Your messages, your stories, your support… these things matter more than you think.
Thanks for reading, once again, see you all next week.
