My Journey to Stay Relevant in a World of AI

Since launching my agency, I've always had one fear: what if I become irrelevant?

For years, I've battled "the teacher syndrome."

It's the fear that you might stop learning once you transition from being taught - working under someone else - to teaching others.

The thought of becoming stagnant pushed me to double down on personal growth.

I've poured myself into learning about sales, startups, go-to-market strategies, and, more recently, artificial intelligence (AI).

I joined Pavilion as an Executive Member (an excellent investment), read books, explored Reddit groups and niche newsletters.

But more than that, I made it a point to keep experimenting, questioning, and refining.

Here are my findings and how I'm planning to stay relevant.

Balancing AI and High-Touch Service

When AI took the spotlight, I'll admit I was nervous.

You've probably heard the predictions: AI will replace agencies, consultants, and coaches.

But instead of fighting the inevitable, I took a two-way approach:

1. Double down on human-first value. I started working with fewer clients, increased my pricing, and spent more time on activities with the highest impact.
2. Embrace AI to stay ahead. I began using AI tools to streamline my work, boost efficiency, and save time for high-value work.

How I Use AI in My Agency

Here's how I've integrated AI into my daily routine:

• ChatGPT: This is my go-to tool for preparing documents, refining texts, researching prospects, and brainstorming strategies. Chatgpt is my knowledgable invisible friend battling and refining all my ideas.
• Perplexity: I've used it as a Google replacement for broader knowledge searches.
• Make.com: Automations are a game-changer. For instance, I've loved learning to make and the automation. (my favourite is the simplest, google sheet -> Slack)
• Grammarly is a must-have for all my writing.

How I Use AI for My Clients

I'm careful to keep the human touch front and centre for my high-ticket clients.

AI plays a supporting role, helping me:

• Coach smarter. I use ChatGPT with coaching frameworks to analyze sales calls, evaluate scenarios, and refine strategies. Tools like Fathom.video also help me speed up call reviews with summaries and insights.
• Stay data-driven. ChatGPT is a sounding board for processes, strategies, and analytics decisions.
• Improve hiring. From designing screening processes to crafting better role-play scenarios, AI helps me refine how I hire and onboard the best people for my clients.

What AI Won't Do for My Clients

Here's my promise:

AI will never replace the human connections that define my agency.

At ​Inscaler​, we strive to provide a high-touch experience.

We are one of the most expensive in the market, and we know it. AI will never shortcut our personal experiences and knowledge.

AI might help with admin tasks, research, or workflows in the background. Still, it will never lead conversations with my clients, deliver team feedback, or make critical decisions.

That's our job - and it always will be.

Exploring AI Agents

One of the things I'm excited about for 2025 is experimenting with AI agents.

Imagine a low-cost, super-affordable product from Inscaler that helps founders who are early in their journey.

It won't replace our work with high-ticket clients, but it could be a way to expand what we offer while staying true to our values.

This is still in the early stages, but I'm actively exploring it.

Thanks for reading and for following along on this journey. If you've made it this far, I'd love to hear your thoughts:

How are you using AI in your work, and how are you planning to keep your work human-first in today's era?