Where should I start?
After more than three years of writing this newsletter, I think I have earned the right to mix a little bit of life into work.
Not because it is relevant. But because it is real.
Let's start from personal...
Mia and Greta are doing great.
Two very different girls.
Mia is fully into gymnastics. After school, we go straight to the gym - 3/4 hours of training almost every day.
Days are long, and taking care of this is no easy job for either Federica or me.
But Mia is not only really good at what she does, but she loves it.
She is eight now, already in third grade, and somehow managing school without issues.
That still surprises me.
Discipline at that age is a rare thing, and watching her commit to something so seriously reminds me how lucky I am to be witnessing this from so close.
Greta is a different story. She fell in love with horse riding.
Fully, deeply.
When she talks about horses, the world disappears. She also trains 1-2 times per week and once she goes swimming .
She asks a thousand questions a day, and is getting more stubborn by the months.
In a good way. She is curious and already interacting like a teenager sometimes (despite her being 5!!!). 😅
Federica is the glue. Always has been. This year, we managed to steal some time just for us.
A few days away. No kids.
We could only do it because grandma moved closer to us, and that changed everything.
If you are building a company, raising kids, and trying to stay sane, time as a couple is not optional. It is mandatory!
Now, enough about home, let’s talk work.
If you know me, you know I like numbers. I always start there with full transparency.
This year, Inscaler solo business crossed 230K in total revenue. Up 25% compared to last year.
No tricks behind these numbers. All of this came from inbound and referrals.
I did zero outbound. Not one cold email. Not one cold message.
Still, I have created 70 new opportunities.
I am sharing this not only to celebrate. But to underline something important.
There is a real need among early-stage founders when it comes to building their first sales team.
The confusion is massive. The mistakes are expensive. And most advice out there is either too generic or too late.
The world is full of consultants (or so-called), and the real operators are still too few.
That demand is what keeps Inscaler growing.
And it is also what keeps the bar high for me.
Stress-wise, this year has been good. Better than most. I trained more. Took health seriously as I have always done, tbh.
I finally set up a small home gym, and the impact is bigger than expected.
No commute made easier to train 3-4 times per week.
Mentally and physically, I feel stronger. That matters more than revenue charts. Isn't it?
Now, looking ahead.
From a social media point of view, I could have done better.
LinkedIn hasn't grown much, both because of changes in algorithms and my efforts.
I have posted a bit less.
This is an excellent reminder to double down on this and other platforms from next year.
Next year will mark a big shift for Inscaler.
As I mentioned last week, we are moving away from pure fractional, hourly packages. The old model worked.
But it capped the impact.
The focus going forward is different.
Helping founders move from limited sales knowledge and messy execution to a clear, Inscaler-ready sales team built to scale.
Less ad-hoc help. More structure. More end-to-end ownership.
I am excited about this because it feels closer to what founders actually need, not what is easy to sell.
Finally, a thank you. ❤️
This newsletter just crossed 1,000 subscribers. Open rates sit above 60% almost every week.
That tells me something.
You care. You read. You come back every week.
I will keep writing this myself. Every week. No shortcuts. No AI.
Just ideas, lessons, and stories and perspectives with some simple takeaways too.
If you are still here after all this time, thank you.
If you have been here for many months, thank you.
I appreciate you all.
Have a good end of year with your family and friends, see you next week, and we are into 2026 already.
